Currently browsing

May 2013, Page 5

At Apple, people are putting in 18-hour days. We attract a different type of person, a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe.

Steve Jobs, 1985.

When we laid some people off at Apple a year ago, or when I have to take people out of their jobs, it’s harder for me now. Much harder. I do it because that’s my job. But when I look at people when this happens, I also think of them as being 5 years old. And I think that person could be me coming home to tell my wife and kids that I just got laid off. Or that could be one of my kids in 20 years. I never took it so personally before. Life is short, and we’re all going to die really soon. It’s true, you know.

Steve Jobs, 1998.