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June 2013

Our whole company, our whole philosophical base, is founded on one principle. That principle is that there is something very special and very historically different that takes place when you have one computer and one person. Very different than if you have ten people and one computer.

Steve Jobs, 1984

I believe in God, sometimes I don’t. I think it’s 50/50, maybe. But ever since I’ve had cancer, I’ve been thinking about it more, and I find myself believing a bit more, maybe it’s because I want to believe in an afterlife, that when you die, it doesn’t just all disappear. The wisdom you’ve accumulated, somehow, it lives on.

Steve Jobs.

I don’t think it’s good that Apple’s perceived as different. I think it’s important that Apple’s perceived as *much better*. If being different is essential to doing that, then we have to do that, but if we can be much better without being different, that’d be fine with me. I want to be much better.

Steve Jobs, 1997

It’s kind of like watching the gladiator going into the arena and saying, ‘Here it is.’ It’s really perceived as Apple’s do or die. And it goes even deeper… If we don’t do this, nobody can stop IBM.

Steve Jobs, 1984