I think back to Detroit in the seventies, when cars were so bad. Why? The people running the companies then didn’t love cars. One of the things wrong with the PC industry today is that most of the people running the companies don’t love PCs. Does Steve Ballmer love PCs? Does Craig Barrett love PCs? Does Michael Dell love PCs? If Michael Dell wasn’t selling PCs he’d be selling something else. These people don’t love what they create. And people here do.
Steve Jobs, 2004
I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. I think that’s one of Apple’s challenges, really. When two young people walk in with the next thing, are we going to embrace it and say this is fantastic? Are we going to be willing to drop our models, or are we going to explain it away? I think we’ll do better, because we’re completely aware of it and we make it a priority.
Steve Jobs, 1985
We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made. But we never hire consultants, per se. We just want to make great products.
Steve Jobs, 2008
(about Microsoft) They are shamelessly trying to copy us. I think the most telling thing is that Tiger will ship at the end of the month and Longhorn is still two years out. They can’t even copy fast.
Steve Jobs, 2005
What I’m best at doing is finding a group of talented people and making things with them. I respect the direction that Apple is going in. But for me personally, you know, I want to make things. And if there’s no place for me to make things there, then I’ll do what I did twice before.
Steve Jobs, 1985
I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs, 1998
Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important, creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.