I think back to Detroit in the seventies, when cars were so bad. Why? The people running the companies then didn’t love cars. One of the things wrong with the PC industry today is that most of the people running the companies don’t love PCs. Does Steve Ballmer love PCs? Does Craig Barrett love PCs? Does Michael Dell love PCs? If Michael Dell wasn’t selling PCs he’d be selling something else. These people don’t love what they create. And people here do.
Steve Jobs, 2004