We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream.
Steve Jobs, 1984
I used to be way over on the nurture side, but I’ve swung way over to the nature side. And it’s because of Mona and having kids. My daughter is 14 months old, and it’s already pretty clear what her personality is.
Steve Jobs, 1997
There’s different things in life you can do. You can become a painter, you can become a sculptor. You can make something by yourself. But that’s not what I do. I do the other thing, which is, you work at things that one person can’t do, and that you need large numbers of people to do. I know people like symbols, but it’s always unsettling when people write stories about me, because they tend to overlook a lot of other people.
Steve Jobs, 2000
Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What’s the top line? It’s things like, why are we doing this in the first place? What’s our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.
Steve Jobs, 1989
My father was a machinist, and he was a sort of genius with his hands. He can fix anything and make it work and take any mechanical thing apart and get it back together. That was my first glimpse of it. I started to gravitate more toward electronics, and he used to get me things I could take apart and put back together.
Steve Jobs, 1985
[I want] to make Apple a great $10 billion company. Apple has the opportunity to set a new example of how great an American corporation can be, sort of an intersection between science and aesthetics.
Steve Jobs, 1984
I end up not buying a lot of things. Because I find them ridiculous.
Steve Jobs, 2005