My best contribution to the group is not settling for anything but really good stuff. A lot of times, people don’t do great things because great things really aren’t expected of them, and nobody ever really demands that they try, and nobody says, ‘Hey, that’s the culture here’. If you set that up, people will do things that are greater than they ever thought they could be. Really some great work that will go down in history.
Steve Jobs, 1984