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October 2013

Macintosh was basically this relatively small company in Cupertino California taking on the Goliath IBM and saying “Wait a minute, your way is wrong”. This is not what we want computers to go, this is not our legacy, this is not what we want our kids to be learning. This is wrong and we’re going to show you the right way to do it. And here it is, it’s called Macintosh and it’s so much better that it’s going to beat you. And we’re gonna do it. And that’s what Apple stood for.

Steve Jobs.

The Macintosh will die, in another few years and it’s really sad. And the problem is, the recipe for how to create the next Macintosh – no one at Apple has a clue because no one running any parts of Apple was there when the Macintosh was made.

Steve Jobs, 1990

What ruined Apple wasn’t growth. What ruined Apple was values. John Sculley ruined Apple and he did it by bringing values to the top of Apple which were corrupt. And that corrupted some top people that were there, brought out some that were not corruptible and brought in more corrupted ones.

Steve Jobs.

(of Microsoft’s monopoly) The ability to innovate in the industry has been sucked out dry and I think the smartest people have already seen the writing on the wall and started to exit. And I think some of the smartest young people are really questioning if they are even get in. Hopefully things will change over time but I think it’s a dark period right now.

Steve Jobs.

I think the artistry is in having an insight in what one sees around him, generally putting things together like no one else has, and finding a way to express that to other people who don’t have that same insight.

Steve Jobs.