The Macintosh Way

Macintosh was basically this relatively small company in Cupertino California taking on the Goliath IBM and saying “Wait a minute, your way is wrong”. This is not what we want computers to go, this is not our legacy, this is not what we want our kids to be learning. This is wrong and we’re going to show you the right way to do it. And here it is, it’s called Macintosh and it’s so much better that it’s going to beat you. And we’re gonna do it. And that’s what Apple stood for.

Steve Jobs.