The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep them away.
I feel like somebody just punched me in the stomach and knocked the wind out. I’m only 30 years old and I want to have a chance to continue creating things. I know I’ve got at least one more great computer in me. And Apple is not going to give me a chance to do that.
Steve Jobs, 1985
Customers can’t anticipate what the technology can do. They won’t ask for things that they think are impossible. But the technology may be ahead of them. If you happen to mention something, they’ll say, “Of course, I’ll take that. Do you mean I can have that, too?” It sounds logical to ask customers what they want and then give it to them. But they rarely wind up getting what they really want that way.
It’s better to be a pirate than join the Navy.
I bought an apartment in New York, but it’s because I love that city. I’m trying to educate myself, being from a small town in California, not having grown up with the sophistication and culture of a large city. I consider it part of my education. You know, there are many people at Apple who can buy everything that they could ever possibly want and still have most of their money unspent. I hate talking about this as a problem; people are going to read this and think, Yeah, well, give me your problem. They’re going to think I’m an arrogant little asshole.
Steve Jobs, 1985
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs, 2005.
(about the web) it’s exciting because Microsoft doesn’t own it and therefore there’s tremendous amounts of innovation happening.