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November 2013, Page 3

The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. On our latest iMac, I was adamant that we get rid of the fan, because it is much more pleasant to work on a computer that doesn’t drone all the time. That was not just “Steve’s” decision to pull out the fan; it required an enormous engineering effort to figure out how to manage power better and do a better job of thermal conduction through the machine. That is the furthest thing from veneer. It was at the core of the product the day we started.

Steve Jobs.

I don’t have the time to pursue love affairs or to tour small towns in Italy and sit in cafes and eat tomato-and-mozzarella salad. Occasionally, I spend a little money to save myself a hassle, which means time. And that’s the extent of it.

Steve Jobs.

I do think that when people look back on this in a hundred years they’re gonna see it as a remarkable time in history. Especially this area believe it or not. When you look at the innovations that came out from this area, just that Bay Area, Silicon Valley and the whole San Francisco Berkeley Bay area you’ve got invention of the integrated circuit, the invention of the microprocessor, the invention from semi-conductor memory, certainly the invention of the modern hard disk drive, the invention of the modern floppy disk drive, the invention of the personal computer, the invention of of genetic engineering, the invention of object oriented technology, the invention of graphical user interfaces by Xerox PARC followed by Apple, the invention of networking. All that happened in this Bay area. Isn’t that incredible?

Steve Jobs.