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December 2013

[On the importance of the Web] “It’s really sort of the realization of our original dream, that the computer would not be a machine for computation, but would be metamorphosed into a tool for communication. And with the Web, that’s finally happening. I think the Web is going to be profound in what it does to our society. The Web is going to be the defining technology, the defining social moment for computing.”

Steve Jobs, 1995.

There hasn’t really been a revolution in how we created software, at least not in the last 20 years. [But] software is infiltrating everything we do these days. Software is going to be a major enabler in our society.

Steve Jobs, 1995

One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease-I’ve seen other people get it, too-it’s the disease of thinking that a having a great idea is really 90 percent of the work. And if you just tell people, ‘here’s this great idea,’ then of course they can go off and make it happen. The problem with that is that there’s a tremendous amount of craftsmanship between a having a great idea and having a great product.

Steve Jobs, 1995.


When you have a market monopoly, the sales and marketing people end up running the company. The product people get run out of the company. Then the companies forget what it means to make great products. The [researchers] at Xerox PARC used to call the people who ran Xerox ‘toner heads.’ They just had no clue about a computer or what it could do.

Steve Jobs, 1995.

To me, the company is one of humanity’s most amazing inventions. It’s totally abstract. Sure, you have to build something with bricks and mortar to put the people in, but basically a company is this abstract construct we’ve invented, and it’s incredibly powerful.

Steve Jobs, 1998.