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January 2014, Page 5

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Steve Jobs, 1985.

I think that music faded in importance for a while, and the iPod has helped to bring music back into people’s lives in a really meaningful way. Music is so deep within all of us, but it’s easy to go for a day or a week or a month or a year without really listening to music. And the iPod has changed that for tens of millions of people, and that makes me really happy, because I think music is good for the soul.

Steve Jobs, 2006.

The way that we’re going to ratchet up our species is to take the best [stuff], and spread it around to everybody, so everybody grows up with better things… If we can nudge [the computer] in the right direction, it will be a much better thing as it progresses. I think we’ve had a chance to do that a few times.” And how do you know the right direction to nudge it? “Ultimately, it comes down to taste.

Steve Jobs, 1995.