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April 2014, Page 3

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

Steve Jobs, 1998

(Does it take insane people to make insanely great things?) Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas. But, yeah, the people who made Mac are sort of on the edge.

Steve Jobs, 1985

There is a lot to be said for comparing [going from mainframes to the PC] to going from trains, from passenger trains to automobiles. And the advent of the automobile gave us a personal freedom of transportation. In the same way the advent of the computer gave us the ability to start to use computers without having to convince other people that we needed to use computers. And the biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm. And to allow them to participate in the making of choices and controlling their own destiny using these tools.

Steve Jobs, 1990