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April 2014, Page 5

I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous. It’s because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, ‘Wow, someone over there at Apple actually thought of this!’ And then three months later you try to do something you hadn’t tried before, and it works, and you think ‘Hey, they thought of that, too.’ And then six months later it happens again. There’s almost no product in the world that you have that experience with, but you have it with a Mac.

Steve Jobs, 2004

I’m not a 62-year-old statesman that’s traveled around the world all his life. So I’m sure that there was a situation when I was 25 that if I could go back, knowing what I know now, I could have handled much better. And I’m sure I’ll be able to say the same thing when I’m 35 about the situation in 1985. I can be very intense in my convictions. And I don’t know; all in all, I kind of like myself and I’m not that anxious to change.

Steve Jobs. 1985