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From the 80’s, Page 11

It makes me feel old, sometimes, when I speak at a campus and I find that what students are most in awe of is the fact that I’m a millionaire. When I went to school, it was right after the Sixties and before this general wave of practical purposefulness had set in. Now students aren’t even thinking in idealistic terms, or at least nowhere near as much. They certainly are not letting any of the philosophical issues of the day take up too much of their time as they study their business majors. The idealistic wind of the Sixties was still at our backs, though, and most of the people I know who are my age have that ingrained in them forever.

Steve Jobs, 1985

Apple was about as pure of a Silicon Valley company as you could imagine. We started in a garage. Woz and I both grew up in Silicon Valley. Our role model was Hewlett-Packard. And so I guess that’s what we went into it thinking. Hewlett-Packard, you know, Jobs and Wozniak.

Steve Jobs, 1985

Companies, as they grow to become multibillion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.

Steve Jobs, 1985

So if Apple just becomes a place where computers are a commodity item and where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, then I’ll feel I have lost Apple. But if I’m a million miles away and all those people still feel those things and they’re still working to make the next great personal computer, then I will feel that my genes are still in there.

Steve Jobs, 1985.

The amount of time you spend shopping and preparing and eating food is enormous. The amount of energy your body spends digesting the food in many cases exceeds the energy we get from the food.

Steve Jobs, 1983.

At Apple, people are putting in 18-hour days. We attract a different type of person, a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe.

Steve Jobs, 1985.