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Apple, Page 2

(Does it take insane people to make insanely great things?) Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas. But, yeah, the people who made Mac are sort of on the edge.

Steve Jobs, 1985

Well, I don’t know what this Valley is. I work at Apple. I’m there so many hours a day and I don’t visit other places; I’m not an expert on Silicon Valley. What I do see is a small group of people who are artists and care more about their art than they do about almost anything else. It’s more important than finding a girlfriend, it’s more important than cooking a meal, it’s more important than joining the Marines, it’s more important than whatever. Look at the way artists work. They’re not typically the most ‘balanced’ people in the world. Now, yes, we have a few workaholics here who are trying to escape other things, of course. But the majority of people out here have made very conscious decisions; they really have.

Steve Jobs, 1984

The reason I went back to Apple is that I feel like the world would be a better place with Apple in it than not. And it’s hard to imagine the world without Apple now.

Steve Jobs, 2000

I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous. It’s because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, ‘Wow, someone over there at Apple actually thought of this!’ And then three months later you try to do something you hadn’t tried before, and it works, and you think ‘Hey, they thought of that, too.’ And then six months later it happens again. There’s almost no product in the world that you have that experience with, but you have it with a Mac.

Steve Jobs, 2004