You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
Steve Jobs, 1995.
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Steve Jobs, 2005.
(about the Macintosh) None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore. When we finally presented it at the shareholders’ meeting, everyone in the auditorium gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe we’d actually finished it. Everyone started crying.
Steve Jobs, 1985.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
Steve Jobs, 2004.
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
My opinion is that the only two computer companies that are software-driven are Apple and Next, and I wonder about Apple.
Steve Jobs, 1991.
Was George Orwell right about 1984?
Steve Jobs, 1983.