The subscription model of buying music is bankrupt.
Steve Jobs, 2003.
Computer companies fall on a spectrum of enthusiasm for manufacturing. On the left end are companies that look at manufacturing as a necessary evil, who wish they didn’t have to do it. And at the far right you have people who look at manufacturing as a competitive advantage. Clearly a lot of the Japanese companies look at themselves that way. Unfortunately a lot of American companies look at manufacturing as a necessary evil.
Steve Jobs, 1991.
There’s no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
Steve Jobs, 1987.
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator.
Steve Jobs, 2010.
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
Steve Jobs, 2007.
Unfortunately, people are not rebelling against Microsoft. They don’t know any better.
Steve Jobs, 1994.