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Competition, Page 5

I do think that when people look back on this in a hundred years they’re gonna see it as a remarkable time in history. Especially this area believe it or not. When you look at the innovations that came out from this area, just that Bay Area, Silicon Valley and the whole San Francisco Berkeley Bay area you’ve got invention of the integrated circuit, the invention of the microprocessor, the invention from semi-conductor memory, certainly the invention of the modern hard disk drive, the invention of the modern floppy disk drive, the invention of the personal computer, the invention of of genetic engineering, the invention of object oriented technology, the invention of graphical user interfaces by Xerox PARC followed by Apple, the invention of networking. All that happened in this Bay area. Isn’t that incredible?

Steve Jobs.

What NeXTSTEP was, was the completion of turning some of that (Xerox PARC) vision into a reality. Incorporating the world’s first true commercial object oriented system, NeXTSTEP, and really for its time, being the most networked system in the world when it came out.

Steve Jobs.

(of Xerox PARC) They were very far ahead in their thinking. They didn’t have it right. The stuff they had done wasn’t really right. But its the germ of the idea of all three things was there. And the three things were: Graphical User Interface, Object Oriented Computing and Networking.

Steve Jobs.

Macintosh was basically this relatively small company in Cupertino California taking on the Goliath IBM and saying “Wait a minute, your way is wrong”. This is not what we want computers to go, this is not our legacy, this is not what we want our kids to be learning. This is wrong and we’re going to show you the right way to do it. And here it is, it’s called Macintosh and it’s so much better that it’s going to beat you. And we’re gonna do it. And that’s what Apple stood for.

Steve Jobs.

(of Microsoft’s monopoly) The ability to innovate in the industry has been sucked out dry and I think the smartest people have already seen the writing on the wall and started to exit. And I think some of the smartest young people are really questioning if they are even get in. Hopefully things will change over time but I think it’s a dark period right now.

Steve Jobs.

So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you. ‘And they said, ‘No’. So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet’.

Steve Jobs.