We’re just enthusiastic about what we do.
You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn’t. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest…The Beatles were the same way. They kept evolving, moving, refining their art. That’s what I’ve always tried to do – keep moving. Otherwise, as Dylan says, if you are not busy being born, you’re busy dying.
Steve Jobs, 2011.
The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Steve Jobs, 2005.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
Steve Jobs, 2004.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs, 1998.