A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
I think that music faded in importance for a while, and the iPod has helped to bring music back into people’s lives in a really meaningful way. Music is so deep within all of us, but it’s easy to go for a day or a week or a month or a year without really listening to music. And the iPod has changed that for tens of millions of people, and that makes me really happy, because I think music is good for the soul.
Steve Jobs, 2006.
One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease-I’ve seen other people get it, too-it’s the disease of thinking that a having a great idea is really 90 percent of the work. And if you just tell people, ‘here’s this great idea,’ then of course they can go off and make it happen. The problem with that is that there’s a tremendous amount of craftsmanship between a having a great idea and having a great product.
Steve Jobs, 1995.
I view computer science as a liberal art, something everyone should learn to do.
Steve Jobs, 1995
So you can’t go out and ask people, you know, what the next big thing. There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’
Steve Jobs, 2008.
I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientist in the world.
We made the buttons on the screen look so good you’ll want to lick them.
Steve Jobs, 2001.