The number of people I get to interact with in this company is probably about 50 on a regular basis. Maybe 100. And one of the things that I’ve always felt is that most things in life, if you get something twice as good as average you’re doing phenomenally well. Usually the best is about 30% better than average. Two to one’s a big delta. But what became really clear to me in my work life was that, for instance, [Steve] Wozniak was 25 to 50 times better than average. And I found that there were these incredibly great people at doing certain things, and you couldn’t replace one of these people with 50 average people. They could just do stuff that no number of average people could do. […]. And so I have spent my work life trying to find and recruit and retain and work with these kind of people. My #1 job here at Apple is to make sure that the top 100 people are A+ players. And everything else will take care of itself.
I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.
Steve Jobs, 1994
Apple is the most creative of the PC companies; Pixar is the most technologically advanced entertainment company. Apple releases new products every few months, and top execs make 10 major decisions a day. But the Holy Grail for Pixar is releasing one product, a movie-a-year, and as CEO I might make three really critical decisions a year, and they are very hard to change.
Steve Jobs, 2003
Good Artists Copy, Great Artists Steal.
We’ve got 25,000 people at Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100 people, that’s what I do. That doesn’t mean they’re all vice presidents. Some of them are just key individual contributors. So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
Steve Jobs, 2008
You just make the best product you can, and you don’t put it out until you feel it’s right. But no matter what you think intellectually, your heart is beating pretty fast right before people see what you’ve produced.
Steve Jobs, 1989
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.
Steve Jobs, 1998