Good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.
Steve Jobs, 1985
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
Steve Jobs, 1998
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products. I am saddened, not by Microsoft’s success, I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Steve Jobs, 1995
There are lots of examples where not the best product wins. Windows would be one of those, but there are examples where the best product wins. And the iPod is a great example of that.
Steve Jobs, 2004
I focus on manufacturing because I care about it.
Steve Jobs, 1991.
We hire people who want to make the best things in the world.
[On his 1$ annual salary] I make 50 cents for showing up … and the other 50 cents is based on my performance.
Steve Jobs, 2007.