It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.
Steve Jobs, 1985.
Computer companies fall on a spectrum of enthusiasm for manufacturing. On the left end are companies that look at manufacturing as a necessary evil, who wish they didn’t have to do it. And at the far right you have people who look at manufacturing as a competitive advantage. Clearly a lot of the Japanese companies look at themselves that way. Unfortunately a lot of American companies look at manufacturing as a necessary evil.
Steve Jobs, 1991.
Real artists ship.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.
Steve Jobs, 1997.
It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.
Most people never ask. And that sometimes separate the people that do things and the people that just dream about them. You got to act, and you got to be willing to fail.
Steve Jobs, 1994.
One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease-I’ve seen other people get it, too-it’s the disease of thinking that a having a great idea is really 90 percent of the work. And if you just tell people, ‘here’s this great idea,’ then of course they can go off and make it happen. The problem with that is that there’s a tremendous amount of craftsmanship between a having a great idea and having a great product.
Steve Jobs, 1995.