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Management, Page 3

Computer companies fall on a spectrum of enthusiasm for manufacturing. On the left end are companies that look at manufacturing as a necessary evil, who wish they didn’t have to do it. And at the far right you have people who look at manufacturing as a competitive advantage. Clearly a lot of the Japanese companies look at themselves that way. Unfortunately a lot of American companies look at manufacturing as a necessary evil.

Steve Jobs, 1991.

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.

Steve Jobs.

One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease-I’ve seen other people get it, too-it’s the disease of thinking that a having a great idea is really 90 percent of the work. And if you just tell people, ‘here’s this great idea,’ then of course they can go off and make it happen. The problem with that is that there’s a tremendous amount of craftsmanship between a having a great idea and having a great product.

Steve Jobs, 1995.