Apple is the most creative of the PC companies; Pixar is the most technologically advanced entertainment company. Apple releases new products every few months, and top execs make 10 major decisions a day. But the Holy Grail for Pixar is releasing one product, a movie-a-year, and as CEO I might make three really critical decisions a year, and they are very hard to change.
Steve Jobs, 2003
I think Pixar has the opportunity to be the next Disney – not replace Disney – but be the next Disney.
Steve Jobs, 1998.
We believe it’s the biggest advance in animation since Walt Disney started it all with the release of Snow White 50 years ago.
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
Steve Jobs, 1995.
You just are yourself, and you work with other people. If you’re inspiring to other people, it makes an impression on them. For example, I hear people at Disney talking about what it was like to work with Walt. They loved him. I know that people at Pixar are going to talk about their days with John Lasseter in the same way. Who knows? Maybe someday somebody will feel that way about working with me. I have no idea.
Steve Jobs, 1998
Hollywood’s really different than Silicon Valley. And neither understands the other at all. People up here think being creative is some guys in their late 20s and early 30s sitting around old couches drinking beer thinking up jokes. It couldn’t be further from the truth. The creative process is just as disciplined as the technical process; it requires just as much talent. And yet people in Hollywood think technology is only as deep as something you buy. There’s no technical culture in Hollywood, they couldn’t attract and retain good engineers to save their life, because they’re second class citizens down there. Just like creative people are second class citizens in Silicon Valley.
Steve Jobs, 2000