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Technology, Page 12

See, one of the things you have to remember is that we started off with a very idealistic perspective, that doing something with the highest quality, doing it right the first time, would really be cheaper than having to go back and do it again.

Steve Jobs, 1984

We’re both busy and we both don’t have a lot of time to learn how to use a washing machine or to use a phone – you get one of the phones now and you’re never going to learn more than 5 per cent of the features. You’re never going to use more than 5 per cent, and it’s very complicated. So you end up using just 5 per cent. It’s insane: we all have busy lives, we have jobs and we have interests and some of us have children, everyone’s lives are just getting busier, not less busy, in this busy society. You just don’t have time to learn this stuff, and everything’s getting more complicated.

Steve Jobs, 2004

So if Apple just becomes a place where computers are a commodity item and where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, then I’ll feel I have lost Apple. But if I’m a million miles away and all those people still feel those things and they’re still working to make the next great personal computer, then I will feel that my genes are still in there.

Steve Jobs, 1985.