The Internet is nothing new. It has been happening for 10 years. Finally, now, the wave is cresting on the general computer user. And I love it. I think the den is far more interesting than the living room. Putting the Internet into people’s houses is going to be really what the information superhighway is all about, not digital convergence in the set-top box. All that’s going to do is put the video rental stores out of business and save me a trip to rent my movie. I’m not very excited about that. I’m not excited about home shopping. I’m very excited about having the Internet in my den.
Steve Jobs, 1994
I think Pixar has the opportunity to be the next Disney – not replace Disney – but be the next Disney.
Steve Jobs, 1998.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could – I’m searching for the right word – would, could die.
Steve Jobs, 1997.
This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy. It’s very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?.
The way that we’re going to ratchet up our species is to take the best [stuff], and spread it around to everybody, so everybody grows up with better things… If we can nudge [the computer] in the right direction, it will be a much better thing as it progresses. I think we’ve had a chance to do that a few times.” And how do you know the right direction to nudge it? “Ultimately, it comes down to taste.
Steve Jobs, 1995.
[On the importance of the Web] “It’s really sort of the realization of our original dream, that the computer would not be a machine for computation, but would be metamorphosed into a tool for communication. And with the Web, that’s finally happening. I think the Web is going to be profound in what it does to our society. The Web is going to be the defining technology, the defining social moment for computing.”
Steve Jobs, 1995.
There hasn’t really been a revolution in how we created software, at least not in the last 20 years. [But] software is infiltrating everything we do these days. Software is going to be a major enabler in our society.
Steve Jobs, 1995