We’re still heavily into the box. We love the box. We have amazing computers today, and amazing hardware in the pipeline. I still spend a lot of my time working on new computers, and it will always be a primal thing for Apple. But the user experience is what we care about most, and we’re expanding that experience beyond the box by making better use of the Internet. The user experience now entails four things: the hardware, the operating system, the applications, and the Net. We want to do all four uniquely well for our customers.
Steve Jobs, 2000
The Internet is nothing new. It has been happening for 10 years. Finally, now, the wave is cresting on the general computer user. And I love it. I think the den is far more interesting than the living room. Putting the Internet into people’s houses is going to be really what the information superhighway is all about, not digital convergence in the set-top box. All that’s going to do is put the video rental stores out of business and save me a trip to rent my movie. I’m not very excited about that. I’m not excited about home shopping. I’m very excited about having the Internet in my den.
Steve Jobs, 1994
I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.
Steve Jobs, 2006.
An iPod, a phone, an internet mobile communicator… An iPod, a phone, an internet mobile communicator… An iPod, a phone, an internet mobile communicator… Do you get it? These are not three separated devices. This is one device, and we are calling it iPhone.
Steve Jobs, 2007.
[about the internet] These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that.
The way that we’re going to ratchet up our species is to take the best [stuff], and spread it around to everybody, so everybody grows up with better things… If we can nudge [the computer] in the right direction, it will be a much better thing as it progresses. I think we’ve had a chance to do that a few times.” And how do you know the right direction to nudge it? “Ultimately, it comes down to taste.
Steve Jobs, 1995.
[On the importance of the Web] “It’s really sort of the realization of our original dream, that the computer would not be a machine for computation, but would be metamorphosed into a tool for communication. And with the Web, that’s finally happening. I think the Web is going to be profound in what it does to our society. The Web is going to be the defining technology, the defining social moment for computing.”
Steve Jobs, 1995.