Funny enough, 20 years after we started Apple, there was nobody building computers for people again. You know? They were trying to sell consumers last year’s corporate computers. We said, ‘Well, these are our roots. This is why we’re here. The world doesn’t need another Dell or Compaq. They need an Apple.’
Steve Jobs, 1999
There’s no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
I think back to Detroit in the seventies, when cars were so bad. Why? The people running the companies then didn’t love cars. One of the things wrong with the PC industry today is that most of the people running the companies don’t love PCs. Does Steve Ballmer love PCs? Does Craig Barrett love PCs? Does Michael Dell love PCs? If Michael Dell wasn’t selling PCs he’d be selling something else. These people don’t love what they create. And people here do.
Steve Jobs, 2004