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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

Steve Jobs, 1998

When IBM entered the market, we did not take it seriously enough. It was a pretty heady time at Apple. We were shipping tens of thousands of machines a month — more computers than IBM was total. Even so, a lot of people think IBM invented the personal computer, which of course isn’t true.

Steve Jobs, 1991.

I truly believe the challenge for IBM is that they can’t survive by selling the same thing you can buy from somebody else for 30% less money. Their cost structure doesn’t allow them to compete with companies that don’t do massive amounts of R&D, that don’t have twice as many employees as they need, et cetera, et cetera.

Steve Jobs, 1991.

Macintosh was basically this relatively small company in Cupertino California taking on the Goliath IBM and saying “Wait a minute, your way is wrong”. This is not what we want computers to go, this is not our legacy, this is not what we want our kids to be learning. This is wrong and we’re going to show you the right way to do it. And here it is, it’s called Macintosh and it’s so much better that it’s going to beat you. And we’re gonna do it. And that’s what Apple stood for.

Steve Jobs.

(on why he called Microsoft ‘the IBM of the ’90s’) They’re the mainstream. And a lot of people who don’t want to think about it too much are just going to buy their product. They have a market dominance now that is so great that it’s actually hurting the industry. I don’t like to get into discussions about whether they accomplished that fairly or not. That’s for others to decide. I just observe it and say it’s not healthy for the countr

Steve Jobs, 1994