We’ve got really capable people at Apple. I made Tim [Cook] COO and gave him the Mac division and he’s done brilliantly. I mean, some people say, ‘Oh, God, if I got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple. And the board would have some good choices about who to pick as CEO. My job is to make the whole executive team good enough to be successors, so that’s what I try to do.
Steve Jobs, 2008
First I should tell you my theory about Microsoft. Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus’ success in the spreadsheet, basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. They were able to copy the Mac because the Mac was frozen in time. The Mac didn’t change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It’s amazing that it took Microsoft 10 years to copy something that was a sitting duck.
Steve Jobs, 2004
And so I haven’t got any sort of odd chip on my shoulder about proving anything to myself or anybody else. And remember, though the outside world looks at success from a numerical point of view, my yardstick might be quite different than that. My yardstick may be how every computer that’s designed from here on out will have to be at least as good as a Macintosh.
Steve Jobs, 1985
Mac stands for what we are as a company, taking technology that’s out of reach of the people and making it really great. That’s what we did with the Apple II, and that’s what we’re going to do again with Mac. Computers and society are out on a first date in this decade, and for some crazy reason, we’re in the right place at the right time to make that romance blossom.
Steve Jobs, 1984
We’re both busy and we both don’t have a lot of time to learn how to use a washing machine or to use a phone – you get one of the phones now and you’re never going to learn more than 5 per cent of the features. You’re never going to use more than 5 per cent, and it’s very complicated. So you end up using just 5 per cent. It’s insane: we all have busy lives, we have jobs and we have interests and some of us have children, everyone’s lives are just getting busier, not less busy, in this busy society. You just don’t have time to learn this stuff, and everything’s getting more complicated.
Steve Jobs, 2004
Much of the industry has lived off the Macintosh for over ten years now, slowly copying the Mac’s revolutionary user interface. Now the time has come for new innovation, and where better than Apple for this to spring from? Who else has consistently led this industry–first with the Apple II, then the Macintosh and LaserWriter? With this merger, the advanced software from NeXT will be married with Apple’s very high-volume hardware platforms and marketing channels to create another breakthrough, leapfrogging existing platforms, and fueling Apple and the industry copy cats for the next ten years and beyond. I still have very deep feelings for Apple, and it gives me great joy to play a role in architecting Apple’s future.
Steve Jobs, 1996