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Pixar

Apple is the most creative of the PC companies; Pixar is the most technologically advanced entertainment company. Apple releases new products every few months, and top execs make 10 major decisions a day. But the Holy Grail for Pixar is releasing one product, a movie-a-year, and as CEO I might make three really critical decisions a year, and they are very hard to change.

Steve Jobs, 2003

You just are yourself, and you work with other people. If you’re inspiring to other people, it makes an impression on them. For example, I hear people at Disney talking about what it was like to work with Walt. They loved him. I know that people at Pixar are going to talk about their days with John Lasseter in the same way. Who knows? Maybe someday somebody will feel that way about working with me. I have no idea.

Steve Jobs, 1998

That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists. Dylan and Picasso were always risking failure. This Apple thing is that way for me. I don’t want to fail, of course. But even though I didn’t know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn’t really care, because this is what I want to do. If I try my best and fail, well, I tried my best. What makes you become conservative is realizing that you have something to lose.

Steve Jobs, 1998