I have a very simple life. I have my family and I have Apple and Pixar. And I don’t do much else.
Steve Jobs, 2004
I don’t think it’s good that Apple’s perceived as different. I think it’s important that Apple’s perceived as *much better*. If being different is essential to doing that, then we have to do that, but if we can be much better without being different, that’d be fine with me. I want to be much better.
Steve Jobs, 1997